Well, it’s that time of the month. It’s time to talk about periods. Or, at least, that’s what the two awesome ads I’ve recently discovered have decided for me.
It’s always baffled me that, when half of the world is made up of women, pad and tampon commercials always have to skirt around the fact that periods exist. Everyone smiles and wears white, and they show the effectiveness of their products with a nondescript blue liquid. None of it is realistic, and we all know that to be the case — women know because they live it, and men know because they have wives, daughters, girlfriends, sisters, female friends, female roommates, they have to leave their homes at some point…the list goes on. Read the rest of this entry »
It’s no secret that, for the most part, I like watching commercials. I often forget to fast forward through my DVR’d shows because I’m busy watching/distracted by the commercials. (I’d be watching my DVR’d shows right now, but Optimum has failed me yet again. I never thought I’d say it, but I miss Time Warner). From time to time, however, my love of commercials falters, and I end up baffled, befuddled or generally bugged by what I’m seeing. Here are five commercials that are making me alternately scratch my head or fast forward: Read the rest of this entry »
I’m currently living in an apartment with internet, but without cable. It puts me in that delicate situation of seeing the same 6 ads over and over again on Hulu. As a blogger who loves dissecting TV advertisements, I miss my primetime TV ads. I’m not seeing what the “big” commercials are anymore; you know, the stuff that airs during Glee, football and Revolution.
Read the rest of this entry »
For some inexplicable reason, most insurance companies seem to have pretty quality commercials. They also seem to have more than one campaign going on at the same time. State Farm has two campaigns going on right now (that I can think of), and they seem to be targeting two separate audiences, but both campaigns are pretty odd.
The first campaign goes with a more traditional insurance commercial set up. A man with a nice speaking voice talks to you about these troubling times and how it can all be made better with insurance. The twist that makes it weird? In State Farm ads, he’s always talking about a situation that’s happening near him, usually within hearing distance. But for some reason, no one seems to notice that he’s talking to thin air.
That aspect of the commercials has always bothered me. I’d think to myself, doesn’t anyone notice this crazy man?!? Is he an insurance-touting ghost? Apparently, State Farm read my mind, and came out with this commercial:
Well, not exactly that one. I can’t find the one that I’m actually talking about, but let me explain it. At the end of the longer version, the spokesman walks off, and the newsstand owner asks, “Who is he talking to?” Which means: THE STATE FARM GUY IS CRAZY. CRAZY. People can actually hear him, and they’re ignoring him…just like most people do when they witness someone on the street talking to themselves. By releasing that version of the commercial (though they now seemed to have pulled it), State Farm is harming the credibility of their spokesperson while creating potential for an intriguing back story. They could explain why he started talking to a non-existent audience about insurance! It could be a whole epic saga!
Or…it could continue to be a campaign intended for an older audience; even if it attracts a younger audience with all the crazy. Next time, we’ll talk about the campaign actually intended for younger, less-like-to-already-have-insurance viewers.
(Side Note: Survivor’s back! Now there’s something else to watch in order to avoid American Idol!)
As I’m sure you’re all aware, the Super Bowl was last night, and the Packers won! (Go Green Bay!) But I’m not here to talk about sports, I’m here to talk about what I really tune in for: the commercials. Below, I’ve ranked my top ten ads from last night, but before I get to listing, I want to explain what I think makes a good commercial (especially for the Super Bowl):
1) Narrative. I love when commercials can tell a story in a minute or less.
2) Humor. Good narrative makes a solid commercial, funny narrative makes a FANTASTIC commercial.
3) Uniqueness/Creativity. If a commercial’s really unique, it can sometimes get away with not being funny.
4) Cleverness. If a commercial makes a bold or clever statement, it can get away with not being funny.
5) Celebrities. The celebrity used should fit the product! If the use of celebrity is clever/funny/unique, bonus points!
6) Cat Herders.
Though I know that there can’t be Cat Herders in every commercial (it’s just my favorite Super Bowl commercial EVER), I’m serious about the other criteria. So, without further ado, my top ten:
10) Carmax- Kid in a Candy Store
My first thought when I saw this commercial was, “I would’ve loved to have been in that brainstorming session.” Especially when they were throwing around ideas like “wrestler in a folding chair factory.” I can’t help but wonder what else they came up with. I also enjoy the idea of infinite thought loops.
9) Mercedes-Benz- Welcome
I can’t lie, I’m drawn to this commercial because I love Janis Joplin, but I like P Diddy’s hunt to find his runaway car. I also like the idea of the cars getting together to celebrate the birth of a new generation of Mercedes.
8 ) Kia Optima- One Epic Ride
It’s carjacking through time and space. Even Poseidon wants to get his hands on this car. Poseidon! The mythology nerd in me is what got this into the top ten.
7) NFL- Best Fans Ever
I like this commercial because it’s got a lot of my favorite TV shows on it, but I’m also intrigued by just how much fan gear they edited in and how some of it actually looks legit. I posted the side-by-side comparison instead of the actual so we could all gaze in wonder at all the crazy things computers can do.
6) Doritos- House Sitting
Picked because DORITOS CAN BRING THINGS TO LIFE?
Dark question: How many kids will sprinkle Doritos over the graves of dead pets?
5) Bridgestone- Reply All
Maybe it’s just that frenzied screaming really gets me at the funny bone, but I cannot stop laughing at this commercial.
4) Volkswagen- The Force
This commercial was actually released online before the Super Bowl, but I avoided watching it because I wanted to see it for the first time during the game. This kid is the cutest little physical comedian you ever did see. And, as a Star Wars fan, I am legally obligated to put this ad in at least the top five.
3) Motorola – Empower the People
This is the only not-funny ad in the top ten, and that’s because I’m in love with the messaging/jab at Apple. This guy is reading 1984 at the beginning for a reason…and I think it’s because Apple’s becoming the Big Brother it swore to fight during the 1984 Super Bowl…at least, according to Motorola. So, now the XOOM will be used to fight the socialist effect of Apple, ending the control that iProducts have over us all.
2) Budweiser- Wild West
It wouldn’t be a true Super Bowl top ten list if there wasn’t at least one Budweiser commercial on here. This one has that classic Budweiser feel to it, taking a simple idea, adding beer, then giving it a silly twist; this time in a thrilling “Tiny Dancer” sing-a-long. (Side Note: Can someone explain to me why YouTube has an age limit on this video?)
1) Audi- Release the Hounds
This was actually one of the first commercials of the night, and I think for good reason. It tells a great escape story, it keeps you hooked with joke after joke, it has a unique spin on “luxury,” it cleverly waits till nearly the end to reveal the product, and it has a fitting celebrity guest: Kenny G. This ad hits all the right marks. (And if there’d been a Cat Herder, well, I would’ve had a new favorite Super Bowl ad.)
Worst ad of the Super Bowl:
Teleflora- Help Me Faith
Bad Story, Unfunny, Weird Celebrity Appearance, No Clever Punch Line. Worst Super Bowl Ad.
Most Vocal Appearances by a Celebrity:
Tim Allen (in almost all of the Chevy ads)
Best Movie Trailer:
Best Fox TV Promos:
House: “Would you like my churro?”
Humorously: Justin Bieber in the Best Buy ad.
Seriously: Ben Roethlisberger on his face.